Visual Communication
 
 
Objectives:
  1. •Learn about basic design principles and techniques
  2. •Understand the design process for both print and screen design
  3. •Learn about the difference between personal preferences and designing for a target audience
  4. •Learn how to give constructive feedback, improve design results in synergetic teamwork and evaluate the results through objective criteria
  5. •Understand the basics of developing a strong brand and implementing it
 
Description:
Using the example of the student’s own brand, this assignment gives insight to Visual Communication, strategies of visualization and communication, typography and graphic design.

  1. •discovering aspects and characteristics of the students own brand
  2. •finding the right visual language for this brand (logo/font choice, colors, layout)
  3. •defining user profiles for the target group of the students communication strategy (future employers, peers, ...)
  4. •creating a user focussed content presentation and interaction design
  5. •mapping content, preparing and selecting visual material, documenting and preparing for implementation
 
The student’s learning results will be documented in a personal portfolio of personal projects, including but not limited to a business card, a personal letterhead, a personal slide show template and Web site as a first step towards the student’s own visual brand identity. As the time of the assignment is limited and a personal portfolio is a livelong work-in-progress an emphasis will be given to the steps of the process rather then a completely finalized interactive product.
 
 
              
 
2004 WS, ISNM, University of Lübeck
Visual Communication
32 lecture hours = 8 mu = 3 CP
Course Assignment “Fire, water, air, earth” submitted by Stefan Beck 2005