for a large state-wide expansion Gordon Biersch, a successful
German style brewery with California style food restaurant, went
to test its business idea in Las Vegas, the place that brings
the whole of America together. The first freestanding building
was a blueprint for further expansions into various US locations.
The projects had a few things in common: industrial architecture,
high-vaulted ceilings, large and airy dining rooms, open cook
line, and a soon to be crowded bar.
The actual brewery is showcased through glass walls and lit with
different color lights. This became the eye-catching recognizable
element of a building that illuminated and transformed the street
and the neighborhood.